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New CRM Integration Feature: WhatConverts

Published on 31 March 2025 by Chris Cox

Xapsys CRM has launched a new integration with WhatConverts, a comprehensive lead tracking and reporting software designed to empower clients and marketing agencies by effectively measuring the return on investment (ROI) of their marketing initiatives.

This integration leverages powerful API calls to facilitate the automatic syncing and updating of lead information between Xapsys CRM and WhatConverts. As a result, users can seamlessly transfer and maintain accurate lead data, ensuring that all reporting in WhatConverts is current and reliable. With this enhanced capability, customers are better equipped to analyse their marketing performance, optimise their strategies, and ultimately maximize their investment in marketing efforts. This integration not only streamlines the lead management process but also provides valuable insights into the effectiveness of various marketing channels.

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