Businesses must be well-versed in the term ‘customer is the king‘. And CRM is just the right tool to manage and retain customers.
Some entrepreneurs have learned the importance of CRM the hard way, but you don’t have to. All you need to do is understand the trends and personalise the system according to the needs of your existing customers.
At its core, customer relationship management or CRM, helps businesses drive sales, growth and profitable customer relationships. In fact, the better a business can manage its customers, the more successful it will become.
There are many benefits to having one, and in this blog post, we will discuss why you should invest in one.
Small business owners do not need a CRM- it is too expensive and isn’t necessary, right?
Well, don’t be so sure! Most small businesses that agree with the statement above are headed to failure.
You could have survived without a CRM solution in the past, but changing times call for changed measures. Customer relationships are essential for your business growth, no matter how big or small your enterprise is.
CRM is a handy tool that allows businesses to be in control of their business workflows in an efficient manner, thereby enabling more business growth. Please take a quick look at why small business owners should consider integrating a CRM system into their business procedures.
Since 2010, the CRM industry has grown by 600%; by 2025, it is expected to reach an astounding $80 million in revenue. These numbers prove that CRM is the fastest-growing business solution recently, proving that this is needed by numerous enterprises in the coming years.
Choosing a business solution is not like picking up a commodity off the shelves of a convenience store. It requires some patience and dedication. The same thing applies when it comes to choosing the right CRM software for Small Businesses. While choosing the right business tool, always keep in mind that your aim is to invest in a tool that is right for your business, not the best in the market.
Therefore, getting accurate information about CRM solutions is essential to making the best business decision. With the help of this article, we’ll help you arrive at this decision.
Your business requirements are the primary determinant of the kind of CRM tool and features you will need. When you set out to decide which CRM suits your business, you really don’t know what you are getting into. It has been highlighted that many sales professionals are still unsure about what CRM is. This could be a disadvantage if you are a business owner without prior knowledge of CRM. Once clear about your objectives, you can go over the CRM options.
Unfortunately, there is no ‘one size fits all’, so the closest thing you can do while choosing a CRM is to find a solution that provides a common platform for customer onboarding, support and financial management. With Xapsys ERP integrated CRM software, you can save time and money whilst improving employee efficiency. This can be your ideal CRM if you want a complete package.
While considering a CRM solution, it is crucial to focus on primary features such as leads and contact management, automation, email tracking, social media management and metrics. No matter how user-friendly a CRM is, it is of no use if it doesn’t suit your business purposes. Xapsys is an ideal CRM For startups and small businesses providing primary CRM features to ease up your business processes.
During the pandemic, CRM software with good contact management became even more crucial to provide employees with easy instant access to data whilst working from home. Xapsys provides secure remote access to CRM data without the need for a remote desktop or a VPN connection.
Are you among the many small business owners who feel overwhelmed by responsibilities? Most business owners cite poor time management as the main reason for a productivity killer. This is the reason why businesses have moved towards automating their work processes.
Imagine being able to produce higher conversion rates with minimalistic efforts. But this is possible only with the aid of an automated CRM solution. In the beginning, you may be curious about overdoing the automation process. Still, we highly recommend not falling for this since it will become an expensive ordeal. Instead, choose the tasks and areas that require automation. For example, you can automate follow ups, matching leads or call logging.
At the minimum, most CRM solutions feature contact management, forecast management and lead tracking. Some include add-on features such as social media marketing, quality management and email campaign management etc. Keeping these features aside, one of the essential features is to have accessibility.
Having accessibility drives better engagement for both customers and employees, thereby bringing better business outcomes. Accessibility is becoming essential for any modern working environment with many employees operating from multiple devices and from home or off site. Assistive CRMs accessible on various devices are focussed on offering access to their users so that they can control the experience from almost any environment.
At Xapsys, we believe in making things easier for our users hence offering easy accessibility is a significant part of our offering.
Finding a budget-friendly CRM is similar to picking a pin from hay. While choosing the right CRM solution for your business, other than ensuring you have the essential features needed for your business, cost is always a factor.
The selection process can be overwhelming when multiple business solutions are available. Many CRM suppliers have hidden charges beyond the obvious licensing costs and can be expensive to set up. Xapsys provides free of charge data transfer and implementation with only tailored functionality developments being charged additionally to licence seats.
It is very often difficult to find a software solution that is perfectly compatible with the rest of your business technology. This is where Xapsys comes into the purview with its single unified system that allows integration with vital areas of your business for diverse teams to monitor information in and outflow. Timely proactive notifications, easy access to data, clear communication and team collaboration make us stand out from the competition and maximise your business potential.
It goes without saying that your clients provide revenue, so no matter what industry you are working in, your clients should be of prime importance to you. If you want to understand your clients better, the first step is to get a useful CRM tool for your business that maximises your employees time. Both small, as well as mid-sized businesses can significantly benefit from CRM tools.
Xapsys ERP integrated CRM solution helps store information about your clients intelligently, and provides employees with instant access to real-time data in more digestible formats and provides you with a more organised workflow, thereby improving your business efficiency and reducing admin.
Xapsys offers an intuitive and easy-to-set-up ERP-integrated CRM tool which provides a single platform for creating and tracking company and customer information. Undeniably in recent years, CRM software has completely transformed the way businesses work. With your guidance with regards to your business processes and needs, Xapsys aims to do all the hard work for you.
Leaving your business and its teams with a useful and intuitive tool to help your business grow. It is better to have a system that you use as close to 100% ofas possible, instead of an expensive system where you use 10% and the other 90% you pay for gets in the way. So amplify your lead and revenue generation by investing in the right CRM tool.
Many businesses have been trading for decades, incorporating new software from time to time. However, improper integration and slow support are a plague that bothers every entrepreneur.
Xapsys experts have a broad experience with data migration, database mapping and software integration. Not only do we provide customised CRM solutions for your enterprise, but we also provide constant customer support to keep your business running.
A customised CRM system offers you the best of both worlds. Eliminate switching between multiple systems and improve data accuracy. Xapsys CRM & Workflow system integrates with your accounts package, marketplaces and websites to provide fast and reliable data whilst reducing or eliminating the need to switch between various systems.
The feature-rich functionality that a customer relationship management system may offer can be advantageous to businesses across many sectors. Although they have a lot to offer, a clear and defined approach is required to ensure the tool helps your organisation the most.
It would be best to comprehend a CRM’s necessity and how it relates to your company’s main objectives.
There are many things that CRM tools can achieve. They provide businesses with a consolidated platform for data organisation and consumer communication. Additionally, they provide relationship management across several multi-channel touch points throughout the client’s experience.
A CRM system’s primary goal is to enhance the customer experience. A good CRM programme should be proactive and make it simple to keep track of each customer’s preferences and interactions so that you can figure out how to best serve them. Campaigns may then be tailored to each client to increase loyalty.
The right metrics for measuring your success should identify if your CRM objectives align with your company objectives. For instance, you should pay attention to your customer retention rate and strive to maximise it if you want to increase revenue. Keep tabs on new and overall income earned to improve sales.
Your CRM strategy should be ongoing, with your goals changing as your company expands. Your success will always depend on providing your consumers with the finest experience possible, regardless of your company’s size or the outcomes you achieve.
Xapsys CRM is designed to give businesses large and small the ability to create world-class experiences without unnecessary complexity. Xapsys do not offer a free trial as our system thrives on its tailored functionality and ERP integration however you can get started with a free demo of Xapsys CRM today to give you a taste of how we can help your business achieve its goals.
Look at you! You’re about to automate and scale the usage of CRM. That’s an extraordinary idea! CRM is understood to be advantageous for analytics, automation, and collaboration, which is why 91% of groups with a 10+ workforce are already using it.
If you’ve never invested in a CRM before or been hobbling in conjunction with a previous system, consider certain essential factors before zeroing in on one.
It’s essential to perform a strategic evaluation of your current processes and business plans before investing in a new CRM. What do you need this system to do for you? How should it support your changing business?
In addition, the CRM should be compatible with your other business apps. You may not be thinking about integration now, but connecting one or all of your key software solutions to your CRM could make sense for analytics and reporting and save time. Don’t box yourself in by choosing a CRM that won’t sync with your other apps.
You’ll also need to consider other factors, such as setup costs and renewal fees. Some CRM providers charge a setup fee anywhere from a few hundred to a few thousand pounds. Make sure you ask about these when investigating your options.
Investment in a CRM solution is multifactorial. The new software is unfamiliar. Therefore, teams must be trained on how to use it for two reasons:
As we mentioned earlier, integration is an essential consideration of CRM’s total cost of ownership. Ever heard of siloed data? In simple terms, this refers to when you separate data in your business systems, which can negatively affect your operational efficiencies and growth. This is why many businesses are now considering integrating their CRM with marketing automation and ERP integration solutions.
By integrating the Xapsys CRM software with your website & office programs, you can handle tasks such as sales orders, workflow, order planning & stock quickly and efficiently, creating an excellent experience for you and your customers. If you do your maths right, you’ll walk away with a solution that fits nearly all of your uses and speeds up your operation.
Choosing the right Customer Relationship Management Software for your business can feel overwhelming. With so many options to choose from, each with a different array of tools and features, how can you identify the right one for your business?
We’re here to help! After reading this article, we hope you’ll feel prepared to start your CRM journey with Xapsys CRM solutions.
Pro Tip: The more ownership your employees have in selecting a new tool, the more likely they will adopt it and help their colleagues adopt it.